![]() ![]() She’s making millions of dollars annually on her classes, but you’d never know it. In short, Adriene makes money, but in the most non-intrusive way possible. She has a premium channel, but she almost never mentions it. As noted, Adriene has an Adidas sponsorship, but she never takes time away from yoga to pump up her sponsor (though she does wear Adidas clothing during each class). While there are short, skipable advertisements before and after each class, the class has no commercial interruptions. Yoga with Adriene classes on YouTube are 100% free. Which raises the question - why is Adriene so successful? I see three primary reasons that Adriene seems to outflank the competition (not that a yoga instructor would ever be so blatantly competitive).Īdriene Sacrifices Short-Term Profit for Long-Term Customers This is not in any way to diminish the power of a great yoga teacher, but most yoga classes teach the same poses and I wouldn’t say that Adriene is phenomenally better at explaining the nuances of a particular pose than other yoga YouTubers. There are hundreds of thousands of yoga classes available for free on YouTube. What’s particularly amazing about Adriene’s success is that she is playing in an extremely crowded arena. Simply put: Adriene Mishler has built a yoga empire! And that doesn’t include her proceeds from an Adidas sponsorship, a premium subscription option, and live yoga camps (currently on pause). ![]() To date, her videos have received more than one billion views and she has 10.3 million subscribers! One analytics tool I found suggests that Adriene may be making over two million dollars a year just from YouTube advertising. And I am not the only disciple of Adriene’s YouTube videos. ![]()
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